Strategic Narrative Design
Your product is 10x better. Why does your sales story sound exactly like them?
Close the Complexity Gap. I translate technical power into a high-velocity narrative that CFOs fund and your sales reps actually pitch with confidence.
Previously fixing go-to-market stories and driving growth at:
The Complexity Gap is where your revenue dies.
In 2026, buyers are exhausted. If they don't grasp your value in 30 seconds or less, they default to "No Decision." Complexity isn't a badge of honour, it's a friction point.
The "Feature Dump" Trap: Your team pitches specs, not business value. Result? The deadly "Let me think about it" response.
The "Urgency" Gap: Prospects think you're "cool," but they don't buy now. Your story lacks the tension that forces a budget shift.
The "Competitor" Leak: You're losing deals to competitors you should be crushing, simply because they tell a simpler story.
Here’s how you flip the script
Book your 3-week sprint.
Walk away with the source code for your sales engine (in just 21 days).
Deliverable 1: the strategy
A sales story that sells.
The Internal Source Code. Stop guessing what to say. This is your team's single source of truth. A strategic document containing your precise positioning, objection handling, and the differentiation points that break the status quo.
Deliverable 2: the asset
A sales deck that closes.
The External Weapon. Most decks are crutches; this one is a spear. A high-design slide deck mapped to your new story. It is designed to force a "Go/No-Go" decision, giving your sales reps the confidence to control the room.
How it works
The 3-Phase Sprint.
This is not a consulting gig. It is a productised overhaul of your sales foundation.
WEEK 1: DIAGNOSE (Find the Leak) — We pinpoint exactly where the value conversation is dying. I analyse your calls and run a laser-focused workshop.
WEEK 2: CRAFT (Write the Code) — I build your GTM "Source Code." We kill the jargon and sharpen your differentiation.
WEEK 3: ARM (Load the Weapon) — Depending on your plan, you receive the strategic playbook or the high-design Value Selling Deck, ready for battle.
Zero overhead
One Sprint. Three Ways to Win.
No agency retainers. No hidden fees. Choose the velocity that fits your stage.
STRATEGY CORE
For teams with internal designers who just need the story.
£5,000
One-time investment
What's Included:
The 3-phase strategic workshop
"Why Change?" Messaging Playbook
Direct, 1-on-1 access to me
Perfect if: You have a small budget but big design resources.
THE SPRINT
The complete overhaul. Strategy + high-design assets.
£8,000
One-time investment
Everything in Core, plus:
The Value Selling Deck
2 Rounds of revisions
Implementation Guide
Perfect if: You need a turnkey sales weapon ready to close.
SPRINT Plus
For organizations that need implementation & coaching.
£12,000
One-time investment
Everything in Sprint, plus:
2x Team training (pitch practice)
Pitch recording reviews
Custom stakeholder map
Perfect if: You need to ensure your sales team actually uses it.
The add-on
Beyond the Sprint: The Sales Engine.
Don't let your new story decay.Entropy is real. Markets shift, competitors react, and new features launch. If your sales story stands still, it dies.Skip the six-figure overhead of a full-time PMM, get a senior partner on standby. Purchase a quarterly credit pack and use them for whatever sales asset is urgent.
£3,000 (10 Credits)
Billed quarterly
One-Pager / Case Study: 3 Credits
Deck Update / Slide Refresh: 2 Credits
Sales Call Review & Feedback: 1 Credit
Competitor Battle Card: 3 Credits
Priority turnaround (14 days). Pause or cancel anytime.
Arjan van Proosdij
Skip the agency. Work directly with me.
With over 20 years of experience as a Product Manager and Product Marketer, I speak Developer and Sales. I translate technical complexity into revenue.
My promise to you:
No Juniors. Agencies sell you a "Partner" but service you with an intern. I don't play that game. When you book this sprint, you work directly with me.
The Source Code. I don't just deliver "slides." I give you the strategic logic — the source code — that powers your revenue engine.
The Full Picture. My background means I see the whole board — from the git commit to the closed deal. I ensure your story survives contact with reality.
Let's debug your sales story
Kickstart your sales engine.
Book a free, 30-minute strategy call directly with me. No pressure, no pitch-slapping. Just a confidential chat.