Your sales story is costing you deals

Your product might be better. If your buyer can’t tell why in 60 seconds, it doesn’t matter.

Built on 20 years of product and marketing leadership at Twilio, Forcepoint, Veritas and Verizon.

Technical superiority doesn’t close deals. Clarity does.

You built something strong. Your reps are still pitching specs, features, and architecture. The buyer hears complexity, not value, and the conversation dies at “we’ll think about it.”The gap isn't your product. It's your argument.You don’t need a new roadmap. You need a sales story that makes the CFO care.

Stop guessing what to say on sales calls.

In three weeks, I rebuild the story your reps take into the room. You get the words, the slides, and the structure your team needs to move a deal forward.

Week 1: Find the leak

I audit your calls and your current deck. We find the exact moment the value conversation falls apart.

Week 2: Write the argument

I strip out the jargon and rebuild the narrative around one simple question: why buy now, and why you?

Week 3: Put it in the room

I turn the story into a pitch deck that pushes for a clear decision, not a polite shrug.

Why this matters.

The best product doesn’t win if the buyer can’t explain it internally. A plain, sharp story beats a clever one. Every time.I’ve spent 20 years translating technical products into arguments enterprise buyers can fund. I’ve done that work at Twilio, Forcepoint, and Veritas.

  • Twilio: helped shape the sales story behind a $700M pipeline and $60M in new software revenue.

  • Forcepoint: helped reposition the business during a five-year decline.

  • Veritas: helped launch messaging for a cloud infrastructure product that generated $15M in first-year revenue.

I speak developer. I speak sales. I know what survives a technical review and what dies in a procurement cycle.

What you get.

No retainers. No hidden fees. One clear engagement.

Strategy Core

£5,000

For teams with in-house design. You get the workshop, the messaging playbook, and the raw story. Your team builds the deck.

The Sprint

£8,000

The full overhaul. You get the strategy, the messaging playbook, and a designed Value Selling Deck.

Sprint Plus

£12,000

For teams that need rollout support. You get The Sprint, plus pitch practice, recorded call reviews, and a custom buyer map.

Quarterly story maintenance is available to clients for £3,000.

Act now.

Every week your team runs a confusing pitch, you lose time, momentum, and budget.Book a 30-minute pitch audit. We’ll look at your deck, dissect your messaging, and identify the exact point where the story breaks.

Your audit is pending. One step left.

The next step is to lock in a time to dissect your sales pitch.Pick a time on my calendar below.